Celina Ezpinoza dropped by to talk about effective communications with media today. Media and community communication is helpful in a robust CIT program, but can be difficult to navigate. The current climate in public safety affairs has created some animosity towards the media from public safety organizations but our communities still want to hear and see positive stories of law enforcement interaction.
Here are some tips that she provided when giving interviews:
On knowing your reporter:
On Social Media:
Effective use of social media:
Q: Are we bound to respond to the media and go on camera?
A: No. Some reporters have negative priorities and always twist stories so it may be better to not go on official record with them, but rather release your side of the story via social media. If you feel negative reactions from the public that you did not comment posting on social media can help remedy the reaction. If you know a story will hit you can try picking a reporter that you like and who is fair to share your organization’s stance on the incident.
Social Media Outlets
Facebook- click here for more
Twitter- click here for more
Periscope- click here for more
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